Project 3:

"My Mamas Sweet Potato Pie Co."

Superb product unable to scale beyond local small market due to low quality package design

Complete redesign of Pie Box visuals while preserving effective portions of legacy brand attributes

Voracious research model uncovers hidden gem. Turns out, sole hier to struggling Pie company has background in radio, and a great face. Not to mention, Its his "Mama" referenced in brand name.

Legacy photo of "Pie Man" found in an old album of past memories is transformed into Bespoke Custom Illustration.

Official brand color palette is established, evoking unique color of fresh Sweet Potatoes.

Our studio handled hiring of Culinary Photographer, Set Design and Lighting. Sprig of mint even came from Andre's garden on the way to the shoot.

The Discovery phase of our research reveals a final weak point in the Pie Box design - its Side Panels. Pie boxes are "stacked" in premium grocery stores this brand aspired to join. Additional Tagline developed.

Client rolls out new pie box design at Las Vegas Food Expo to rave reviews. Turns down offer from Boutique Bakery in Beverly Hills,  for dream deal in every Krogers in America. After decades of rejections from the very same Grocery Market Chain.